Italian viper's bugloss

Echium italicum, also referred to as Lady Campbell weed or pale bugloss, is a member of the Boraginaceae family. It is native to the Mediterranean region and has become naturalized in the United States. The species was first described by L. in 1753. It has a wide distribution across Europe and parts of Asia. Historically, it was considered the generitype of Echium by Britton & Brown, but under the Vienna Code, this has been replaced by Hitchcock's selection of E. vulgare L.